Knowing the company over time has value.
When we know the people, decisions, previous attempts and ways of working, we do not start from zero every time.
The RatioSana approach
Ratio is reason. Sana is healthy. In practice, that means looking first at what is actually happening, avoiding unnecessary complexity and not promising what we cannot honestly track.
A good conversation is not enough evidence for us. We care about decisions, behaviour and results that show up in the business afterwards.
Core belief
Insight can be useful, but it is not change by itself. Change is when the conversation actually happens, the decision gets made, the task stays with the right owner or the sales meeting ends with a clear next step.
When knowledge is not enough
Different reasons call for different responses. That is why we do not try to solve every problem with another model, another presentation or more motivation.
They need a concrete sentence, structure or skill. Then we practise.
We name the fear and test what could realistically happen instead of avoiding it.
Not acting can protect control, importance or distance from an uncomfortable outcome. That needs to be put on the table.
Then we change the step or the timing. A smaller action that happens is worth more than a large promise that does not.
How we run the conversation
If we offer a solution too early, we can easily solve the wrong problem. If we keep taking over, responsibility becomes blurred. And if nothing is clear at the end, the conversation remains just a conversation.
What actually happened? What do we know, and what are we only assuming?
Bring perspective, tools and challenge without running the client’s company for them.
What is expected, what needs to be said, what happens next and when we return to the commitment.
Scoreboard
We agree a few things that are worth tracking and return to them over time. If nothing moves, that is information about the work — not something to explain away.
We agree what we want to change and how we will recognise it.
We return to real situations and look at whether the new behaviour is actually being used.
We look at what changed, what did not and what now makes the most sense.
We do not credit coaching for outcomes we cannot honestly connect to the work.
Partnership
For some companies, the most valuable thing is an ongoing relationship with someone who knows the context but remains far enough outside to ask the uncomfortable question, prepare an important conversation or bring attention back to a commitment lost in day-to-day operations.
When we know the people, decisions, previous attempts and ways of working, we do not start from zero every time.
A sparring partner can ask the question nobody inside is asking anymore and keep focus on issues that are easy to postpone.
We can be deeply involved in preparation, thinking and development, while decisions and responsibility remain where they belong.
Approach
The first conversation is there to understand what is going on and whether it makes sense for us to get involved. We do not need to know in advance how long the relationship will last.
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